Marketing Your Geriatric Massage Practice to Senior Assisted Living FaclitiesWhen you are preparing to market yourself to the geriatric massage population one of the best ways is to connect with a local senior living facility.  How do you go about marketing your massage practice to the senior assist living facilities?   I’ve included some questions and benefits below to help you prepare your presentation for a director of a senior assisted living facilities.

The use of massage is increasing. About 14 percent of people aged 65 or older had a massage in 2003, up from 11 percent in 2001, according to an independent survey AMTA commissioned.

Moreover, 22 percent of the 54-65 age group (the children of many of your residents) had a massage last year, and successively younger age groups have higher usage rates.

Most assisted living managers have only a passing acquaintance with massage. Usually from a spa or athletic competition. The massage provided in these contexts is not appropriate or safe for senior residents. Unfortunately. massage schools teach little or nothing about geriatric massage except that seniors are a growing market.

Questions you want to be prepared to answer or better yet  offer information during your presentation that would answer these question for the director of the facility are:

  1. Are you certified in geriatric massage?    If so, by whom?
  2. What diseases or conditions (e.g., arthritis or Type 2 Diabetes) do you  have special training for?
  3. How do you assure compliance with state massage regulations and HlPAA requirements?
  4. Can you provide documentation of current liability insurance?
  5. When and how do you interact with other healthcare providers?
  6. How would you market massage within our facility?
  7. How might you help us market our facility?


Other items to include in your presentation are to focus on the benefits Senior and Geriatric Massage provides the residents of the facility.

While residences almost always allow residents to independently call in massage therapists, an increasing number are providing massage on a regular basis. By taking the initiative, faciliies create an additional service that emphasizes their commitment to wellness and quality of life.  They also help ensure that qualified, insured therapists are used. Moreover, they may reduce the cost, making massage more accessible to residents.   As competition among assisted living centers continues to heat up, adding massage can help their facility continue to attract senior and geriatric residents and their families.   The primary benefits of massage for seniors are  similar to those for other populations:

  • Improved circulation
  • Improved lymph flow
  • Pain relief
  • Restoration of range of motion in joints
  • Enhanced immune function
  • Easing of anxiety, depression and stress

These benefits are especially vital to seniors who are relatively sedentary and must cope with chronic health problems and emotional losses.  For those with Type 2 Diabetes or other threats to the circulatory system, massage can make a major contribution to maintaining health and mobility.

Physicians and other Health-care practitioners are themselves making increasing use of massage. Health care providers surveyed by AMTA rated massage best among a variety of forms of alternative medicine, with 74 percent saying they believed massage was “always” or “usually” effective.  Seniors who asked their doctors about massage found that almost two-thirds encouraged or strongly recommended massage.

With our Daybreak Geriatric Massage Workshops, our educators not only teach you the massage techniques, they include valuable marketing tips and information like these mentioned above and many many more.  I want you to succeed.  If you have marketing questions or need more information about workshops call:  317-722-9896 or email me at sharon@daybreak-massage.com or register for a  geriatric workshop in your area on our Workshop Page.